Last updated: March 2026
This privacy policy explains how this website collects, uses, stores, and protects the personal data of visitors. We are committed to handling your information responsibly and in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Who We Are
This website publishes independent editorial content about UK horse racing betting. We review licensed bookmakers, analyse odds, and provide informational guides for UK punters. We are not a gambling operator, we do not accept bets or deposits, and we do not hold any gambling licence. Our role is purely editorial and informational.
What Data We Collect
We collect the minimum amount of personal data necessary to operate this website and improve your experience. The categories of data we may collect include the following.
Automatically collected data. When you visit our website, our servers and analytics tools may record your IP address, browser type and version, operating system, referring URL, pages visited, time spent on each page, and the date and time of your visit. This data is collected through server logs and, where you have given consent, through cookies and similar tracking technologies.
Data you provide voluntarily. If you contact us through any communication channel listed on this website, we will receive whatever information you include in your message, such as your name and email address. We do not operate user registration, account creation, or newsletter subscription services on this website.
How We Use Your Data
We use the data we collect for the following purposes: to deliver and maintain the website, to understand how visitors use the site so that we can improve its content and structure, to detect and prevent technical issues or abuse, and to comply with legal obligations. We do not use your personal data for automated decision-making or profiling.
Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases for processing your personal data. For analytics data collected through essential cookies, we rely on our legitimate interest in understanding site performance and improving user experience. For analytics data collected through non-essential cookies, we rely on your consent, which you can provide or withdraw through the cookie consent mechanism on this website. For any data you submit voluntarily, we rely on your consent or on our legitimate interest in responding to your enquiry.
Cookies and Tracking Technologies
This website uses cookies and similar technologies. A detailed explanation of the cookies we use, their purpose, and how to manage your preferences is available in our Cookie Policy.
Third-Party Services
We may use third-party services that process data on our behalf. These may include website analytics providers, content delivery networks, and hosting providers. Each third-party processor is bound by data processing agreements that require them to handle your data in accordance with UK GDPR. We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.
This website contains links to external websites, including those of bookmakers and official bodies such as the UK Gambling Commission, BeGambleAware, and GAMSTOP. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies independently.
Data Retention
Server log data is retained for no longer than 90 days. Analytics data collected through cookies is retained in accordance with the retention periods set by the analytics provider, typically no longer than 26 months. Any personal data you provide through direct communication is retained only for as long as necessary to resolve your enquiry and is then deleted.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include HTTPS encryption for all pages, access controls for administrative systems, and regular review of our security practices. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security, but we take reasonable steps to minimise risk.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data: the right to access a copy of the data we hold about you, the right to rectification of inaccurate data, the right to erasure of your data in certain circumstances, the right to restrict processing, the right to data portability, and the right to object to processing based on legitimate interest. You also have the right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us using the details provided on this website. We will respond to your request within one calendar month, as required by law.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.
International Transfers
Where your data is processed by third-party services located outside the United Kingdom, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the ICO or adequacy decisions, to protect your data to a standard consistent with UK GDPR.
Children’s Privacy
This website is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. All content on this site relates to gambling, which is legally restricted to adults aged 18 and over in the United Kingdom.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.